Tuesday, February 13, 2007
Project NOAH- Publications:
began focused on smart houses and home computing, but now contains PDFs on such topics as:
as well as more familiar material (in the context of this site) like
began focused on smart houses and home computing, but now contains PDFs on such topics as:
- 'Arts and Aesthetics: Marketing and Cultural Production,' Alladi Venkatesh and Laurie A. Meamber. Marketing Theory, 6 (1), 11-39.
- 'From Marketing to the Market: A Call for Paradigm Shift,' Alladi Venkatesh and Lisa Penaloza. To appear as a chapter in Jagdish N. Sheth and Rajendra S. Sisodia (Eds.), Does Marketing Need Reform?, Armonk, New York: M.E. Sharpe Publishers, 2006.
- 'An Investigation of Theories of Diffusion in the Global Context: A Comparative Study of the U.S., Sweden and India.' Alladi Venkatesh and Chuan-Fong Shih. CRITO Working Paper.
- 'Design As a State-of-Mind: The Aesthetics of Design and the Art of Marketing.' Theresa Digerfeldt-Månsson and Alladi Venkatesh. Working Paper.
as well as more familiar material (in the context of this site) like
- 'Designing The Family Portal for Home Networking.' Alladi Venkatesh, Steven Chen, and Victor Gonzalez y Gonzalez. To appear as a chapter in Robert Kraut, Malcolm Brynin & Sara Kiesler (Eds.) Domesticating Information Technologies, Oxford University Press, 2005.
- Alladi Venkatesh, 'The Tech Enabled Networked Home: An Analysis of Current Trends and Future Promise,' in Dutton, W., B. Kahin, et al (Eds), Transforming Enterprise, Cambridge, MA: MIT Press, 2005.
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